Choosing an e-commerce platform: Magento VS Shopify

When it comes to choosing the right e-commerce platform for your online store, there are a lot of options to consider. Two of the most popular platforms are Magento and Shopify. Both offer powerful features and tools to help you build and manage your online store, but each has its own strengths and weaknesses. Keep reading to discover our jargon-free comparison of the Magento and Shopify platforms, comparing their features, pricing, and ease of use, to help you decide which solution is right for your e-commerce business.


Magento is an open-source e-commerce platform that offers a wide range of features and customisation options. It’s a highly flexible platform that can be tailored to meet the needs of any size business. Some of the key features of Magento include:

  • Customisable design templates
  • Advanced product management tools
  • Multiple payment and shipping options
  • Marketing and SEO tools
  • Robust analytics and reporting

One of the main advantages of Magento is its flexibility and scalability. Because it’s open-source, developers can customise the platform to meet the specific needs of their clients. However, this also means that Magento can be more complex to set up and maintain than other platforms.

Magento also offers a range of pricing options, from a free Community edition to a more expensive Enterprise edition. However, even the Community edition requires a certain level of technical expertise to set up and maintain.

illustration depicting Magneto and Shopify


Shopify is a popular e-commerce platform known for its ease of use and user-friendly interface. It’s a fully hosted platform, which means that Shopify is responsible for all the technical aspects of running an online store. Some of the key features of Shopify include:

  • Easy-to-use design templates
  • Simple product management tools
  • Multiple payment and shipping options
  • Marketing and SEO tools
  • Basic analytics and reporting

One of the main advantages of Shopify is its ease of use. It’s a great option for small businesses or those without technical expertise, as it’s easy to set up and maintain. However, this also means that Shopify can be less flexible than other platforms.

Shopify offers a range of pricing options, from a basic plan to a more expensive advanced plan. However, even the basic plan offers most of the features that a small business would need to get started.

which platform is right for you?

When it comes down to it, the platform that’s right for you will depend on your specific needs and budget. Magento and Shopify are both powerful e-commerce platforms. 

Magento is for brands with more complex customisation and hosting requirements built for developers. It offers flexibility but with hidden and sometimes significant costs. 

However, if you’re looking for an easy-to-use, intuitive platform that’s scalable and fully hosted, Shopify is the solution for you. It's perfect for all small-medium size businesses and is ideal for ambitious brands looking to grow.

1000s of brands have re-platformed from Magento to Shopify in search of a more agile and less- labour-intensive e-commerce platform. Contact our team if you are interested in discussing moving platforms, allowing you to focus on strategy and growth rather than costly infrastructure and maintenance.

Moving your e-commerce site to Shopify is a smooth task with 8th Dial to help

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