10-Minute Tweaks to Boost Your Black Friday 2024 Sales

Quick Wins for Your Website, Social Media, Marketing, and Ads

Black Friday 2024 is just days away—29th November—and if you haven’t already put the finishing touches on your website, social media, marketing, and ads, don’t worry—there’s still time to make a real impact. If you’ve already started preparing, this guide will help you double-check that nothing’s been missed or give you a few last-minute tweaks to supercharge your sales.

With 56% of UK shoppers planning to shop on Black Friday itself, now is the time to get your digital presence fine-tuned for maximum impact. Below are some quick, simple adjustments you can make in under 10 minutes that will help you maximise your sales potential. Let’s dive in!

QUICK FIND

1. Quick Website Tweaks

2. Quick Social Media Tweaks

3. Quick Marketing Tweaks

4. Quick Ad Tweaks

1. quick website tweaks

1. Add a Countdown Timer for Urgency

Countdown timers encourage customers to act quickly before the deal ends.

To add a countdown timer:

- Use your website platform to add a countdown widget to your homepage or Black Friday page.

- Set it to count down to your Black Friday sale end or special deal time.

- Studies show that countdown timers can boost conversions by 27%.

2. Highlight “Best Sellers” and “Top Deals” on Your Homepage

Featuring your best products makes it easy for customers to find your top deals quickly.

To feature best sellers:

- Go to your website’s homepage editor and create a section for “Best Sellers” or “Top Deals”.

- Choose a few of your most popular or discounted items and display them front and centre.

- Shoppers love to see what’s trending or on sale. This small change helps guide customers to the best deals right away.

3. Brighten Up Your Call-to-Action (CTA) Buttons

Eye-catching CTA buttons encourage users to take action immediately.

To make your CTA buttons stand out:

- Log into your website builder and change the colour of your “Buy Now” or “Add to Cart” buttons to a bright, contrasting colour.

- Use strong, action-driven phrases like “Shop Now” or “Grab Yours Before It’s Gone!”.

- This simple change can increase clicks and conversions by up to 16%.

4. Add an Eye-Catching Announcement Bar

An announcement bar at the top of your website is a quick, visible way to highlight your Black Friday deals.

- Use your website builder to enable or add an announcement bar at the top of your homepage.

- Keep the message short and direct, like “Black Friday Sale—Up to 50% Off! Ends Soon!”.

- Link the bar to your Black Friday deals page for easy navigation. This simple addition keeps your promotion front and center, ensuring visitors don’t miss out on your best offers. Announcement bars can increase conversion rates by up to 10% by driving traffic directly to your sales page.

2. Quick Social Media Tweaks

5. Pin a Black Friday Offer to the Top of Your Profile

Pinning your top deal ensures it’s the first thing visitors see when they land on your profile.

To pin a post:

- On Facebook, Instagram, or Twitter, go to your profile and find the Black Friday deal post.

- Click the options (three dots) on the top right of the post and choose “Pin to Profile” or “Pin to Top”.

- This ensures your best offer is visible at the top of your feed, increasing visibility by over 30%.

6. Use Black Friday Stickers and Hashtags on Instagram Stories

Adding stickers and trending hashtags increases engagement and helps your content get discovered.

To add stickers and hashtags to your stories:

- Open the Instagram app and create a new story.

- Add Black Friday-related stickers (like countdown or sale stickers) from the sticker options.

- Use hashtags like #BlackFriday2024, #ShopUKDeals, or #SaleAlert to reach more people.

This small addition can increase your engagement by 12.6% and helps you reach a larger audience.

7. Schedule a Flash Sale Reminder Post

Frequent reminders keep your sale top of mind for your audience, boosting engagement.

To schedule posts:

- Use tools like Facebook’s Creator Studio or Later to schedule posts that promote your flash sale.

- Create posts that announce limited-time discounts or specific product deals.

- Posting regularly during Black Friday keeps your sale in front of potential buyers and can lead to 24% higher engagement.

8. Go Live for a Quick Product Showcase

Live videos grab attention and allow you to interact directly with your audience, building trust.

To go live on social media:

- Open Instagram or Facebook and tap “Go Live”.

- Quickly show off your top products, talk about Black Friday deals, or answer questions live.

- Live videos generate 80% more engagement and are a great way to showcase your top deals in real time.

3. quick marketing tweaks

9. Send a Quick Cart Abandonment Email

Cart abandonment emails are highly effective in recovering lost sales by reminding customers about their abandoned items.

To send an abandonment email:

- Set up an automatic email reminder using your email marketing platform (like Mailchimp or Klaviyo).

- Include a reminder about the items left in their cart, along with a special offer, like a discount code or free shipping.

- Abandoned cart emails have an open rate of 36%, making them a powerful tool for bringing back potential buyers.

10. Add a Black Friday Banner to Your Email Signature

This simple tweak promotes your sale with every email you send, helping reach more people.

To update your email signature:

- In your email settings, add a banner or a text link to your Black Friday deal at the bottom of your signature.

- Something like “Shop our Black Friday Sale” with a link to your sale page will catch people’s attention every time you send an email.

- This ensures you’re promoting your Black Friday deals with every email sent.

11. Schedule a VIP Reminder Email

VIP emails make your loyal customers feel special and encourage them to shop your exclusive deals.

To schedule a VIP email:

- Segment your email list and send an exclusive Black Friday reminder to your best customers.

- Offer them early access, a special discount, or an exclusive deal.

- Personalised emails have a 60% higher engagement rate, making this a great way to drive sales from your loyal customers.

4. QUICK AD TWEAKS

12. Adjust Your Ad Copy for Black Friday Urgency

Urgent, action-driven copy in your ads creates a sense of FOMO (fear of missing out), prompting customers to take action immediately.

To update your ad copy:

- Go into your Google or Facebook Ads account and edit your ad text.

- Use phrases like “Limited Time Offer”, “Shop Now”, or “Hurry, Stock’s Running Out” to create urgency.

- Ads with this kind of copy can convert 15% higher, making them more effective at driving sales.

13. Retarget Cart Abandoners with Special Offers

Retargeting ads can recover lost sales by reminding customers who didn’t complete their purchase and offering them a little extra incentive.

To set up retargeting ads:

- Use Facebook or Google Ads to create retargeting campaigns aimed at users who visited your site but didn’t buy.

- Offer them an extra discount or free shipping in your ad.

- Retargeting ads increase conversions by 22%, making this an essential tactic to recover lost sales.

14. Update Your Audience Targeting for Relevance

Refining your audience targeting ensures that your ads reach the right people, maximising your ad spend efficiency.

To update your ad targeting:

- Log into your Facebook or Google Ads account and adjust your audience settings.

- Narrow your audience to people who have interacted with your brand before or shown interest in similar products.

- Ads with more specific targeting can get 50% more clicks, helping you generate more sales for your budget..

15. Increase Your Ad Budget for Key Products

Boosting your ad spend for products that are performing well ensures that they get more visibility during Black Friday.

To increase your ad spend:

- In your ad campaign settings, increase the budget for products that are performing well or have the highest demand.

- This helps maximise visibility for your best products, especially during Black Friday when traffic is high.

- Increased ad spend on high-converting products can lead to significant sales growth during peak shopping periods.

Looking Ahead: How We Can Help in 2025

Once Black Friday 2024 is behind us, your work isn’t finished! At 8th Dial, we’re ready to help you continue optimising your strategy for 2025 and beyond. Whether you need ongoing website improvements, digital marketing campaigns, or a comprehensive social media strategy, our team can help you scale and succeed.

Check out our case studies to see how we’ve helped other brands achieve impressive results, and let’s talk about how we can work together to make your business thrive in 2025 and beyond.

Get in touch with 8th Dial today and start preparing for your next big leap in digital marketing!