AMLY's co-founder Lisa was inspired to create an organic skincare business after encountering the delicate aroma of a wildflower meadow on an English farm. She developed a special face mist serum using the exquisite scent of those wildflowers. It also helped that the product had a powerful effect on the skin.

This invention, called the Radiance Boost, went on to win awards and become their signature product. Since then, AMLY has become a major organic skincare innovator and retailer. Using the highest-quality all-natural ingredients and sustainable packaging, Kerry and Lisa have established AMLY as a skincare pioneer, setting a high benchmark for others to follow.

After establishing AMLY as a successful business, co-owners Lisa and Kerry felt it was time to focus on their digital presence and craft a unique brand identity online. To that end, they approached us at 8th Dial.

Until then, their business was doing great, but they had not yet cultivated a truly unique brand identity. Now, it was time to take it to the next level.

AMLY's primary retailing channels were online, so they needed their new Shopify website to encapsulate their values and mission perfectly. They also wanted to keep up with a digital ecosystem that was constantly evolving and changing in line with the latest trends. This mandated a Shopify rebrand, and we were more than up to the task. We improved their UI and UX making the website more comfortable and easy to use.

We wanted visitors to have the same experience Lisa had on that English farm – like they were walking in a cool, breezy meadow. Based on the results, we are delighted to know that we have achieved that!

With the new upgrade we saw an improvement in the website’s bounce rate and conversion rate. Moreover, we also succeeded in increasing the average time spent on the site, taking it up from 2 mins 29 seconds to 4 mins 14 seconds – an overall 1 min 45 sec increase. This demonstrates that people were browsing more of the site, which had a positive effect on conversion and average order value. 

Needless to say, the AMLY team was more than pleased with the results.

AMLY has used its new and improved design to enhance customer experience. They use our new digital marketing tools to reach out to new customers worldwide while enhancing their discovery, engagement and delivery specs via a brand-new, purpose-built website.

A website refresh meant the redesign of AMLY’s email flows was necessary to keep a coherent brand across marketing and make for a seamless user experience. The 8th Dial team made use of new imagery from AMLY and the recent website changes to build completely new email templates that brought the sophistication and elegance of the brand refresh to the flows.