eCommerce CRM Services Cheat SHEET

Empowering UK eCommerce Brands to Grow Through Meaningful Customer Relationships

The competitive eCommerce landscape demands that brands not only attract customers but also foster strong, lasting relationships with them. Customer Relationship Management (CRM) solutions are essential tools that enable businesses to understand, engage, and retain their customers effectively. For UK-based eCommerce businesses, adopting CRM services tailored to local market trends can drive higher revenue, improve customer satisfaction, and enhance long-term loyalty.

This cheat sheet outlines the essential CRM services for eCommerce success and highlights platforms that 8th Dial recommends based on our expertise in web design, digital marketing, and CRM strategy. With the right tools and strategies, 8th Dial can help you make each customer interaction count.

CRM Services Cheat Sheet

For UK eCommerce Brands: Strengthen Relationships, Increase Sales

CRM Service

What It Does

Key Benefits

Recommended Platforms

Key Stats

CRM

Service

What It Does

Key Benefits

Platforms

Customer Segmentation

Groups customers by shared traits (e.g., age, purchase history).

Targeted Messaging
Loyalty
Insights

Klaviyo

UK businesses using segmentation report a 30-50% higher open rate in email campaigns

Customer Segmentation

Groups customers by shared traits (e.g., age, purchase history).

Targeted Messaging
Loyalty
Insights

Klaviyo

Personalised Marketing

Delivers tailored content, product recommendations, and offers across emails, web pages, and SMS based on individual customer data.

Targeted Messaging
Loyalty
Insights

Klaviyo

55% of UK customers are more likely to buy when they receive tailored marketing.

Automated Email Marketing

Sends targeted emails automatically, such as cart reminders or birthday offers.

Targeted Messaging
Loyalty
Insights

Klaviyo

Mailchimp

UK retailers using automation see 18% more purchases from cart abandonment emails.

Loyalty Programme Management

Runs rewards programmes to incentivise repeat purchases and increase lifetime value.

Targeted Messaging
Loyalty
Insights

LoyaltyLion

Yotpo

Smile.io

66% of UK customers are more likely to stay loyal to brands with reward programmes.

CRM Analytics

Gathers insights into customer behaviour, lifetime value, and preferences.

Targeted Messaging
Loyalty
Insights

Klaviyo

Pipedrive

UK brands using CRM analytics boost retention by up to 25%.

Customer Feedback Collection

Collects post-purchase feedback to improve products and services.

Targeted Messaging
Loyalty
Insights

Trustpilot

Reviews.io

Yotpo

72% of UK shoppers rely on reviews for purchase decisions.

Personalised Marketing

Delivers tailored content, product suggestions and offers across emails, web pages, and SMS based on individual customer data.

Targeted Messaging
Loyalty
Insights

Klaviyo

Automated

Marketing

Sends targeted emails automatically, such as cart reminders or birthday offers.

Targeted Messaging
Loyalty
Insights

Klaviyo

Mailchimp

Loyalty

Programme

Management

Runs rewards programmes to incentivise repeat purchases and increase lifetime value.

Targeted Messaging
Loyalty
Insights

LoyaltyLion

Yotpo

Smile.io

CRM

Analytics

Gathers insights into customer behaviour, lifetime value, and preferences.

Targeted Messaging
Loyalty
Insights

Klaviyo

Pipedrive

Customer

Feedback

Collection

Collects post-purchase feedback to improve products and services.

Targeted Messaging
Loyalty
Insights

Trustpilot

Reviews.io

Yotpo

How 8th Dial Can Help You Maximise Your CRM Strategy

Implementing CRM isn’t a one-size-fits-all solution, especially in the ever-evolving UK eCommerce market. At 8th Dial, we specialise in helping eCommerce businesses select and integrate the best CRM tools and strategies that align with your specific goals. With our expertise in web design, digital marketing, and customer experience, we’ll guide you in building a CRM system that goes beyond just customer data, transforming insights into action for better results.

Customised CRM Solutions: Tailor your CRM strategy to your unique customer base and industry needs.
End-to-End Support: From planning and implementation to ongoing optimisation, we’re with you every step of the way.
Results-Driven Approach: Focus on measurable results, from increased sales and loyalty to improved customer satisfaction.

Ready to Take Your CRM to the Next Level? Let’s talk about how 8th Dial can help you build stronger relationships, boost sales, and grow your brand. Get in touch today to start your CRM journey with the guidance of a UK-based digital marketing and CRM expert.