The Social Search Revolution: How Social Media is Redefining How We Find Information Online

hands typing on a mac keyboard

The way we search for information online is undergoing a profound transformation. While search engines like Google have long been the primary tool for navigating the web, social media platforms are now playing an increasingly pivotal role in how we discover content, products, and services. This shift represents a fundamental change in consumer behaviour and brand interaction online.

The RISE OF SOCIAL SEARCH

The prevalence of social media is staggering. As of 2024, there are 4.76 billion social media users globally, encompassing nearly 60% of the world's population. In the UK, social media penetration is similarly widespread, with a significant majority of internet users engaging with platforms like Instagram, Facebook, TikTok, and X (Formerly known as Twitter) on a regular basis.

Why is social media important for businesses? Consider these compelling statistics:

  • Over 90% of internet users now engage with social media monthly.
  • 60% of consumers use social media for product research before making purchases.
  • Businesses with strong social media presences can experience a 25% increase in website traffic.
  • Social media engagement has been shown to boost search engine rankings by up to 40%.
  • 78% of consumers discover new products through social media.
These numbers underscore the critical role of social media in shaping consumer decisions and driving online visibility for businesses

HOW PEOPLE SEARCH ON SOCIAL MEDIA

Social media search differs significantly from traditional search engines. Users navigate platforms using hashtags, keywords, and user-generated content (UGC). Whether searching for trending topics on Instagram, following live events on X (Formerly known as Twitter), or exploring product recommendations on TikTok, social media search is dynamic and community-driven.
Platforms offer unique search functionalities:
  • Instagram and TikTok: Users explore trending hashtags and engage with UGC.
  • X (Formerly known as Twitter): Real-time search capabilities enable users to follow live events and trending discussions.
  • Pinterest: Visual search helps users discover products and inspiration through images.
Benefits of Social Media for Ecommerce Businesses 

For ecommerce businesses, embracing social media offers numerous advantages:
  • Increased Visibility: Optimising profiles with relevant keywords and engaging content enhances discoverability.
  • Direct Sales Opportunities: Platforms like Instagram and Facebook offer shopping features that allow users to purchase products directly from posts.
  • Brand Awareness: A robust presence builds brand recognition and fosters customer loyalty.
  • Engagement Opportunities: Interactive content and UGC create meaningful connections with followers, driving sales and repeat business.
  • SEO Advantages: Activity can improve search engine rankings by driving traffic and generating backlinks.

Tips for Optimising Organic Social for Search

To maximise the impact of your social media presence, consider these tips for optimising your organic social content

  • Utilise Keywords: Incorporate relevant keywords in your profile descriptions, posts, and hashtags to improve searchability.
  • Engage with User-Generated Content (UGC): Encourage customers to create and share content related to your products. Repost UGC to build community and trust.
  • Leverage Hashtags: Use trending and relevant hashtags to increase the reach of your posts and make them discoverable to a broader audience.
  • Create Shareable Content: Focus on creating high-quality, engaging content that your audience will want to share, amplifying your reach organically.
  • Monitor Trends: Stay updated with the latest trends and adapt your content strategy accordingly to remain relevant and visible.


HOW 8TH DIAL CAN HELP YOUR ECOMMERCE BUSINESS

At 8th Dial, we specialise in empowering ecommerce businesses to thrive online. Our tailored services encompass web design, digital marketing, and ecommerce optimisation aimed at maximising your online presence and driving sales


Digital Marketing with Organic Social Strategies 

We understand the unique power of organic social media to reach your target audience. Our comprehensive digital marketing strategies incorporate organic social tactics to boost your brand's visibility and engagement. Here's how we do it:
  • Optimised Content Creation: We create compelling content that resonates with your audience and encourages organic engagement.
  • Community Building: We foster a strong community around your brand through consistent and interactive social media activities.
  • Data-Driven Insights: We leverage analytics to track the performance of your social media efforts, making data-driven adjustments to optimise results and maximise ROI.

Case Studies and Success Stories 


Curious about how we've helped other ecommerce businesses succeed? Explore our case studies page to see firsthand how our strategies have delivered measurable results.


Social media is crucial for ecommerce businesses looking to connect with consumers and grow online. Partner with 8th Dial to enhance your brand's visibility, engage your audience effectively, and achieve sustainable growth through expert web design and digital marketing services.


Interested in boosting your ecommerce strategy? Visit our services page to learn more about how 8th Dial can help your business thrive.

We are a creative agency delivering exceptional web design and digital marketing.

Explore some of our amazing clients

Explore some of our amazing clients

Beavertown Brewery website

BEAVERTOWN

Deschutes pub club landing page

DESCHUTES

London Terrariums Private Workshops landing page

LONDON TERRARIUMS

Mouki Mou website

MOUKI MOU

AMLY shop all landing page

AMLY

If you’d like to know more, get in touch via our email info@8thdial.com or Calendly.