10 revenue-driving tactics for shopify stores

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Running your website on Shopify? Now want to put your foot down and start driving revenue? Fortunately, there are many tactics you can use with Shopify to drive more sales and boost your bottom line. Here are our 10 tried-and-true revenue-driving tactics for Shopify store owners:

Offer free shipping

One of the biggest reasons shoppers abandon their carts is due to unexpected shipping costs. By offering free shipping, you can remove this barrier and increase the likelihood of making a sale.

If you can't offer free shipping, then ensure your shipping costs are clear for customers before they get to checkout. We always recommend adding this on your product page.

illustration depicting the 10 ways to increase revenue

Utilise upselling and cross-selling

When a customer is browsing your site, suggest complementary or upgraded products to increase the value of their purchase. You can add this at the bottom of your product page. We have recently built this in for London Terrariums and they have seen their AOV increase dramatically, with people shopping through the different categories on the website, a user behaviour that didn't happen before. 

Implement Email Marketing

Regularly sending emails to your customers can help keep your brand top-of-mind and encourage repeat purchases. Klaviyo seamlessly integrates with Shopify allowing you to send emails based on real-time customer behaviour. 

See how 8th Dial can improve your revenue today

Implementing upselling and cross-selling for London Terrariums resulted in an increase in AOV

Implementing upselling and cross-selling for London Terrariums resulted in an increase in AOV

Optimise Your Product Pages

Make sure your product pages are well-written, visually appealing, and include all the necessary information to help shoppers make informed decisions.Optimising your product copy also supports SEO, bringing in new customers. Make sure these product pages are written and designed with customer acquisition in mind, don't assume everyone knows your products. 

Use social proof

Reviews and testimonials can help build trust with potential customers and encourage them to make a purchase. People trust other people, and using a platform like Okendo, where customers can upload photos and videos of themselves using the products, can really help drive sales.

Offer Discounts and Promotions

Everyone loves a good deal. Consider running limited-time promotions or offering discounts to incentivise purchases. Be clever with whom you are offering discounts to. With Klaviyo you can show a welcome code to just new customers so it's not a blanket discount to all customers. 

Implement Abandoned Cart Recovery

By sending reminder emails to customers who have abandoned their carts, you can increase the chance of a sale. Combined with SMS marketing on Klaviyo, you can see a +335% increase in conversions.

Use Influencer Marketing

Partnering with relevant influencers can help increase brand awareness and drive sales. Working in hand with PR, influencer marketing can really help drive awareness and sales. Track the impact by offering a discount code, or using an affiliate model.

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Implement a Referral Program

Encourage your customers to refer their friends and family to your store by offering incentives such as discounts or free products. We saw a 128% increase in revenue when we implemented Conjurred Referrals on Modern Botany's website

Use Retargeting Ads

By showing ads to customers who have already visited your site, you can increase the likelihood of a conversion. You can use these audience lists on both Google and Meta.

These are just a few of the many revenue-driving tactics you can employ as a Shopify store owner. By testing and iterating on these strategies, and combining them with a clear landing page and acquisition strategy, you can find the right mix to help take your store to the next level. 

Get in touch to find out how 8th Dial can help your brand grow on Shopify.

If you’d like to know more, get in touch via our email info@8thdial.com or Calendly.