Greeks Bearing Gifts, a unique UK-based retailer known for its range of timeless classics and eclectic one-off pieces, aimed to expand its customer base and enhance engagement through digital advertising. Their objectives included reaching new audiences, re-engaging existing customers, and maximising the value of their ad spend. Our team developed a focused paid advertising strategy to achieve these goals across Google and Meta platforms.

To help Greeks Bearing Gifts reach its growth and engagement goals, we implemented a cross-channel advertising strategy. On Google, we launched Performance Max and search campaigns to attract high-intent traffic and new customers, while Meta ads focused on broad outreach and retargeting to drive engagement. A key part of this strategy involved showcasing the brand’s beautiful product images and impressive testimonials in the ads, capturing attention and building trust. By leveraging these high-quality visuals and positive feedback from publications, we created ads that highlighted the brand's unique appeal and quality, drawing in both new and returning customers.

The paid advertising campaigns delivered impressive results. New users from paid social increased by 64%, while paid search traffic brought in 130% more new users. On Meta, the ads achieved an average ROAS (Return on Ad Spend) of 5.30, with the primary campaign reaching a remarkable ROAS of 14.94. Additionally, ongoing optimisations led to a 32% reduction in cost per purchase on Meta over the campaign period. This streamlined advertising approach, combined with the power of visually engaging products and testimonials, enabled Greeks Bearing Gifts to grow its customer base, deepen engagement, and achieve strong returns on their advertising investment.