Deschutes Brewery
Dynamic Subscription Pages
Engaging Brand Updates
★
Simplified Subscriptions
▲︎
Boosted User Engagement
✔︎
Increased Customer Loyalty
★
Simplified Subscriptions
▲︎
Boosted User Engagement
✔︎
Increased Customer Loyalty
Deschutes Brewery
The brief
Deschutes Brewery, a prominent craft brewery in the northwest United States, approached our web design and digital marketing agency to enhance their online presence.
The project focused on the creation of two distinct landing pages for their subscription services – Pub Club (a new offering) and the Cellar Door Society (an existing subscription service that needed improvements). We embraced the challenge, working closely with Deschutes Brewery to elevate their brand and engage their audience in a more dynamic and interactive manner.
The approach
We developed a tailored strategy for Deschutes Brewery to enhance its online presence through a new subscription service, Pub Club, and a redesign of the Cellar Door Society landing page. A bespoke landing page was created for Pub Club to highlight its exclusivity, while the Cellar Door Society page was revamped with engaging design elements like parallaxes and animated text. Subscription services and waitlist functionalities were seamlessly integrated into both pages, enhancing user experience and fostering community engagement.
For more on our strategy, visit our blog on the importance of effective landing pages in marketing.
The results
Our work with Deschutes Brewery led to significant improvements, with the new Pub Club and redesigned Cellar Door Society landing pages boosting user engagement and simplifying the subscription process. The visually appealing design elements and the addition of "Join the Waitlist" widgets generated excitement, driving increased repeat business and enhancing customer loyalty, positioning Deschutes Brewery for continued success in the competitive craft brewing industry.
"I cold called 8th Dial when this project opportunity first arose, and through great communication and determination - we did it! Thank you so much for your support. You showed up in a big way. It was a treat to work with such a strong team."
