Whind,a Moroccan skincare brand rooted in Arab heritage (owned by Waldencast), aimed to enhance their online presence to better cater to their growing customer base in the Middle East. They approached us with a need for a comprehensive site re-theme that included currency conversions to serve local markets, upselling and cross-selling functionalities to boost sales, and optimised features to improve the overall customer journey and engagement.

We executed a thorough site re-theme to develop a highly adaptable web presence for Whind, focusing on seamless location-based transitions to accurately display the correct currency and local language. This involved a complete redesign of product pages, the homepage, and blog landing pages to enhance their structure, flow, and layout. Our design strategy aimed to provide a clean and engaging mobile experience, utilising intuitive iconography and dropdowns to streamline user interaction without overwhelming visitors.