TIELLE

Shopify Rebuild With UX Enhancements

Engaging Brand Updates

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Sales increased by 36%

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Number of orders rose by 37%

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Conversion rate improved by 25%

★

Sales increased by 36%

★

Number of orders rose by 37%

★

Conversion rate improved by 25%

The brief

Tielle’s existing website and trade store were fully custom-built, which made updating content and making changes difficult. They needed a Website theme that offered greater flexibility, simpler content management, and scalable eCommerce functionality, without compromising the premium, luxury feel of the brand. Key objectives included streamlining site administration, enhancing the customer journey, and integrating features such as product personalisation, build-your-own bundles, upsells, and customer reviews.

The approach

We rebuilt Tielle’s website and trade store on a Shopify 2.0 theme, replicating the majority of the existing site to ensure all key design elements, layouts, and branding were preserved, while introducing considered UX/UI improvements to enhance the customer journey. Using a flexible theme alongside a page builder, we made content management simple and intuitive, replacing the fully custom system that required developer input for even minor updates.

We also implemented advanced eCommerce features, including build-your-own bundle functionality with dynamic pricing, product upsells, customisable product personalisation options, and a fully integrated reviews system.

The same approach was applied to the trade site, giving both platforms a consistent luxury feel while making them faster, fully responsive, and easier to manage.

The results

The new Shopify 2.0 website has significantly improved both Tielle’s internal workflows and the overall customer experience. Content updates can now be made quickly and independently, while enhanced eCommerce functionality has created a smoother, more engaging path to purchase.

Launch to date vs previous year, performance has improved across the board:

Sales up 36%

Orders up 37%

Conversion rate up 25%

Checkout-reaching sessions up 55%

These results highlight a stronger conversion funnel, increased customer engagement, and a more effective overall user journey—demonstrating the impact of combining flexible technology with considered UX and eCommerce strategy.

If you want a site that’s easier to manage yourself, while keeping your brand identity and customer experience at the forefront, we can help you build a platform that’s both beautiful and functional.