Simpsons Wine Estate
Web Design & Build
Engaging Brand Updates
★
55% Boost in Returning Customers
▲︎
34% Conversion Rate Increase
✔︎
119% Sales Growth Achieved
★
55% Boost in Returning Customers
▲︎
34% Conversion Rate Increase
✔︎
119% Sales Growth Achieved
Simpsons Wine Estate
The brief
Simpsons Wine Estate, known for producing premium English wines, sought to elevate its online presence to reflect its luxury brand and boost direct sales during the 2020 pandemic. Owners Ruth and Charles Simpson recognised that their existing website lacked the ability to engage visitors and convert them into customers. They partnered with 8th Dial to build a new website that captured their brand’s elegance, improved user experience, increased sales, and supported SEO.
The approach
8th Dial collaborated closely with Simpsons Wine to understand their vision and crafted a website that showcased the brand’s heritage while improving functionality. Key changes included a redesigned homepage, custom menu, and tailored product pages, alongside personalised services like gifting bundles, build-your-own wine cases, click-and-collect, and pre-orders. Additionally, automated email flows and newsletters were implemented, streamlining customer communications and freeing up internal resources.
The results
The redesigned website achieved impressive results, with the conversion rate rising by 34% and total sales increasing by 119% from January to December 2020. Website sessions grew by 42%, driven by a 54% increase in direct traffic and a 55% boost in returning customers thanks to improved SEO. Overall, total orders surged by 131%, reflecting the success of the new site in enhancing both customer experience and brand presence.
"It has been a real pleasure to work with 8th Dial. We were delighted to be introduced as part of our Walpole connection and they have demonstrated a thorough understanding of our website redesign brief and brand positioning. They have been very accommodating and flexible to be able to fit in with our busy schedule. Plus, they have taken time to really consider our various requests and needs, in order to deliver the sleekest solutions for our digital presence. Huge thanks to the 8th Dial team and we raise our glasses to you!"
