Rathfinny Wine Estate

Paid Advertising

Engaging Brand Updates

★

203% increase in new users

▲︎

66% rise in conversions

✔︎

Paid Social surging by 100.96%

★

203% increase in new users

▲︎

66% rise in conversions

✔︎

Paid Social surging by 100.96%

Rathfinny Wine Estate

The brief

Our client, Rathfinny Wine Estate, situated in the heart of Sussex, offers accommodations, tours, and delightful meals in addition to their renowned wines.

They reached out to us to enhance their online presence and increase revenue. Our task was to enhance their visibility and improve conversion rates through Paid Advertising.

The approach

Facing the challenge of balancing Google and Social Paid strategies while delivering relevant content to both local and outside audiences, we adopted a strategic approach focused on budget allocation to maximise ROI. We built a successful email sign-up campaign, allowing us to engage new Meta customers over time.

We crafted tailored ad content that highlighted the vineyard's unique charm, catering to the different interests of London and Sussex audiences. Staying agile and updated on trends, this data-driven strategy significantly boosted Rathfinny's online visibility, conversion rates, and revenue.

The results

Our campaign produced outstanding results, with new users from Paid Social surging by 100.96% and conversions increasing by 82.35%. Paid Search also excelled, with a remarkable 203% increase in new users and a 66.67% rise in conversions. These figures, which encompass bookings, e-commerce purchases, and estate inquiries, showcased a substantial boost in online presence and, most importantly, revenue for Rathfinny.

In summary, our comprehensive approach, featuring both Paid Search and Paid Social campaigns, brought great satisfaction to our client as their online presence and revenue significantly surpassed their initial goals.