Pushka Home

Full Website Redesign & Migration

Engaging Brand Updates

★

74% Increase in Total Sales

▲︎

62% Increase in Page Views

✔︎

Page Scroll Depth Rose by 328%

★

74% Increase in Total Sales

▲︎

62% Increase in Page Views

✔︎

Page Scroll Depth Rose by 328%

Elevating Everyday Details: A Digital Transformation for Pushka Home

The brief

After facing difficulties with their Magento website, Pushka reached out to 8th Dial to transform their e-commerce platform into a website that is easy to manage, more intuitive for customers and visually aligned with their branding.

The brand’s premium offering varies from door knobs and cabinet handles to light switches and door signs. However, with a multitude of product variations across different finishes, materials and sizes, their Magento website struggled to showcase their catalogue in a clear and user-friendly way. In particular, the system lacked key e-commerce functionality, including advanced filtering, personalisation options and wholesale access. Additionally, the site suffered from usability issues, frequent glitches and poor mobile optimisation, meaning that the overall experience did not reflect the brand’s premium positioning.

The approach

To address these challenges, we carried out a full Magento to Shopify migration, transferring all historical data, including products, customers, orders, reviews, blogs and collections, to provide a more flexible and reliable e-commerce infrastructure.

Alongside the e-commerce website migration, we delivered a complete website design transformation focused on improving navigation, usability and brand storytelling. We introduced advanced filtering to help customers browse by finish, material and product type, transforming what once felt like an overwhelming catalogue into a curated shopping experience. High-quality lifestyle images and “Shop The Look” features were also incorporated to showcase how Pushka products can be used within interior settings, helping customers better visualise their purchases. Personalisation features were also introduced for items such as door plaques, enabling customers to customise colours and add their own text. In addition, to enhance both functionality and trust, we introduced a wholesale portal, and features such as pre-order, downloadable brochures and integrated customer reviews.

The results

By improving the website navigation, implementing advanced product functionality and optimising the user experience across devices, the new Shopify store has boosted Pushka Home’s engagement, conversion and sales performance. Since launching the Shopify website, Pushka Home has seen significant improvements with their engagement metrics. Their page views increased by 62% while page scroll depth rose by 328%, indicating that users are spending far more time exploring the site.

Moreover, with total sales increasing by 74% and orders by 55%, these results are a testament to how a strategic e-commerce migration combined with UX-focused design and enhanced functionality can transform the performance of a luxury interiors brand.

Ready to elevate your e-commerce site to Shopify? Reach out to us today, and together we’ll boost your performance metrics for remarkable growth!