Mummy Meegz

Website Redesign & Development

Engaging Brand Updates

★

Playful, Modern Redesign

▲︎

Dynamic Product Carousel

✔︎

Enhanced Navigation

★

Playful, Modern Redesign

▲︎

Dynamic Product Carousel

✔︎

Enhanced Navigation

Mummy Meegz

The brief

Mummy Meegz, a vegan chocolate brand known for its fun packaging and ethical treats, shifted from Shopify sales to focus on platforms like Amazon. They sought a website redesign to streamline outdated pages, refresh the design for their M’z Gems products, subtly refine brand colors, update the About page, remove unused icons, and improve navigation with clearer menus.

Mummy Meegz

The brief

Mummy Meegz is a vegan chocolate brand renowned for its fun, colourful packaging and ethically made treats. Following their shift from direct sales through Shopify to focusing exclusively on external platforms like Amazon and Goodness Goodies, they sought a comprehensive redesign of their website. Their goals included streamlining the site by removing outdated product and collection pages, refreshing the design to highlight their new M’z Gems products, and achieving a more subtle use of their brand colours while maintaining their vibrant, playful essence. They also wanted to update the About page with current information, eliminate unused icons, and improve navigation with clearer menu titles.

The approach

Building on our previous work for Mummy Meegz, we redesigned the website to maintain the brand’s colorful character with a more modern touch, streamlining outdated pages, featuring M’z Gems products, and using gradient shades for a refined yet lively look. We updated the About page with current brand information, enhanced navigation with clearer menus, and integrated a dynamic product carousel with direct purchase links, boosting both visual appeal and functionality.

The approach

Building on our previous design work for Mummy Meegz, we aimed to create a website that preserved the brand’s fun and colourful character while introducing a more modern and subtle touch. We streamlined the site by removing outdated pages and designed a new layout to prominently feature the M’z Gems products. To balance their vibrant packaging with a more modern feel, we employed gradient shades of their brand colours, providing a refined yet lively aesthetic. We updated the About page to include the most current information about the brand and enhanced the navigation with clearer, more intuitive menu titles. An eye-catching product carousel was also integrated to dynamically display their products and include direct links to purchase locations, enhancing both visual appeal and functionality.

The results

The redesigned Mummy Meegz website preserves its playful, colorful spirit while adopting a more modern, subtle design with a sophisticated gradient color scheme. The updated About page highlights the brand’s latest developments, and improved navigation enhances the user experience. A dynamic product carousel offers an attractive, functional way to explore and purchase products, balancing Mummy Meegz’s fun identity with a modern aesthetic to support their growth in the vegan chocolate market.

The results

The redesigned Mummy Meegz website successfully retains its playful and colourful spirit, reflecting their vibrant packaging while incorporating a more modern and subtle design approach. The gradient colour scheme adds a sophisticated layer to the site’s lively character. The updated About page offers an engaging view of the brand’s latest developments, and improved navigation with clearer menu titles enhances user experience. The dynamic product carousel provides an attractive and functional way to explore and purchase products. Overall, the redesign balances Mummy Meegz’s fun brand identity with a modern aesthetic, supporting their ongoing growth and success in the vegan chocolate market.