Lisa Eldridge, a globally recognised luxury makeup and skincare brand, sought to expand their online presence while maintaining their prestigious brand image. With an exclusive product range, they aimed to communicate their sense of luxury to a broader audience and position their exquisite makeup as a must-have for beauty enthusiasts. Their primary goals included enhancing visibility through competitive SEO, running cost-effective paid advertising, and maintaining high-quality content that resonated with their luxury image.

We developed a comprehensive strategy to meet the brand’s objectives, focusing on both paid advertising and SEO enhancements. To uphold the luxury image, we crafted visually sophisticated ad creatives and carefully curated on-site content that reflected the brand's elegance. By conducting in-depth keyword research, we identified niche terms to improve ranking in a highly competitive beauty industry. We also balanced luxury ad spend with return on investment by executing targeted PPC campaigns on Google Ads and social media platforms. To ensure content quality, we implemented a content strategy that was both engaging and SEO-friendly, aligning with the brand’s aesthetic while boosting search visibility.

Our approach delivered exceptional results for Lisa Eldridge. Conversions increased by 43%, demonstrating heightened customer engagement. At the same time, we reduced the cost per conversion by 21%, successfully balancing ad spend with ROI. Targeted PPC campaigns led to a 33% boost in ad conversion rates (CvR) and a 53% increase in click-through rates (CTR), reflecting improved ad engagement. SEO efforts resulted in a 9% rise in new users from Google, further expanding the brand’s online reach. Overall, our strategy strengthened the brand’s luxurious online image and significantly improved conversion rates.