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Building Brand Loyalty for Lisa Eldridge with Paid Media and SEO
Client:
![](https://ucarecdn.com/3a37e903-976e-45fd-b781-c4935536bb4e/-/format/auto/-/preview/3000x3000/-/quality/lighter/case%20_17_.png)
Scope: Paid Advertising & SEO
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Background
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![](https://ucarecdn.com/3bc4ea98-6a60-4150-a250-f366022029f5/-/format/auto/-/preview/3000x3000/-/quality/lighter/81%25%20of%20retail%20shoppers%20conduct%20online%20research%20before%20making%20a%20purchase.%20-%202023-10-31T172241.629.png)
Challenges
What We Did
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Results
Our tailored strategy for Lisa Eldridge produced impressive results across key performance indicators. The significant highlight was a substantial 43% increase in conversions, indicating a heightened level of engagement and interest from the online customer base. Equally noteworthy was the achievement of a 21% reduction in the cost per conversion, reflecting a successful balance between luxury ad spend and return on investment.
The effectiveness of our targeted PPC campaigns was evident in the remarkable 33% boost in conversion rates from ads (CvR), showcasing the resonance of our ad creatives with the audience. Moreover, the click-through rate (CTR) experienced a notable increase of 53%, pointing to improved ad engagement and increased interest in the brand.
In terms of user acquisition, there was a positive trend with a 9% rise in new users from Google, underscoring the success of our SEO and Google Ads initiatives.
Collectively, these results not only reinforce the brand's luxurious image online but also highlight a strategic and impactful approach. This, coupled with captivating ads designed to resonate with makeup enthusiasts, has remarkably elevated overall online performance and significantly increased customer conversion rates.