The Keep Refillery, a sustainable business offering refillable household and personal care products, sought 8th Dial's expertise to enhance their website’s functionality and user experience. The project required addressing the complexities of refill-based retail, including managing inventory by weight rather than pre-packaged units, implementing dynamic pricing based on product weight, and accurately calculating tare weight to ensure customers were charged fairly. Their goal was to improve brand visibility, engage eco-conscious consumers, and drive online traffic effectively.

8th Dial developed a comprehensive strategy to enhance Keep Refillery’s online presence and improve customer engagement. We implemented a dynamic pricing structure based on product weight and added a tare weight calculator to help customers accurately measure their containers. To make shopping more convenient, we introduced multiple payment options, including local pickup and delivery. We also helped set up a subscription service, allowing customers to easily schedule regular refills, saving money and reducing their environmental impact. Additionally, we created an educational section on sustainability and integrated a reviews and rewards scheme to drive customer loyalty and repeat website visits.

Overcoming the unique challenges of building a refill shop website required innovative, sustainable solutions, and the new site reflects this commitment. The Keep Refillery's website is now both eco-friendly and user-friendly, making it easier for customers to engage with their products and services. This has resulted in a notable increase in customer traffic, sales growth, and strengthened customer loyalty. Additionally, the introduction of the subscription service and educational resources has further supported their mission to reduce environmental impact and promote sustainable practices.