Jo Gordon

Website Redesign & Integrated Marketing Campaigns

Engaging Brand Updates

★

50% Increase in Overall Sales

▲︎

Average Order Value Up by 32%

✔︎

25% More Returning Customers

★

50% Increase in Overall Sales

▲︎

Average Order Value Up by 32%

✔︎

25% More Returning Customers

Jo Gordon

The brief

Jo Gordon launched her luxury knitwear brand to showcase her passion for vibrant colours and intricate knits. Renowned for its bold and colourful scarves with unique patterns, the brand needed a sleek, minimalist website that would allow the vivid designs of the products to truly stand out.

Jo approached us seeking a London-based Shopify agency to elevate her brand’s online presence and ensure its longevity in a competitive market. Additionally, she aimed to enhance her social media and email marketing strategies.

The approach

To drive Jo Gordon's brand forward, we undertook a comprehensive website rebuild, collaborating with Graphic Thought Facility to create a seamless user journey. This allowed us to introduce enhanced navigation, a powerful search and filter system, geolocation currency conversion, and DHL integration for global shipping, all designed to elevate the shopping experience and enable upselling opportunities.

We also revamped the brand’s digital marketing, optimising email flows, enhancing content marketing through blog creation and SEO, and running paid social media campaigns on Facebook, Instagram, and Pinterest focused on customer acquisition, lead generation, and retargeting—ultimately resulting in a threefold increase in online sales within a year.

The results

Our strategic approach delivered impressive results, driving over a 50% increase in overall sales and a 32% rise in average order value. Customer loyalty also improved, with a 25% increase in returning customers and a 14% boost in total orders. Additionally, the percentage of sessions that converted into sales grew by 24%, highlighting the effectiveness of the enhanced shopping experience.

Our email marketing optimisations were particularly impactful, with average order value climbing by 46.6%, revenue surging by 80.2%, and the number of orders increasing by 46.7%. These results underscore the success of our comprehensive strategy in transforming Jo Gordon’s online presence and performance.

"Working with 8th Dial enabled us to triple our online sales in the last year. They helped us to work on campaigns and have grown our customer base. They’re a brilliant team to work with and we couldn’t be without them!"