Curated Beauty was founded by a passionate team of industry experts who've spent decades immersed in beauty & wellness. The team came to us as they needed a fully functional eCommerce platform to showcase their curated product range effectively and provide a premium customer experience. Their goals included creating a website that reflected the brand’s luxury identity, told the story behind the founders, and allowed for simple ongoing content and product management. They also wanted to integrate key eCommerce and marketing features such as subscriptions, loyalty programmes, affiliate functionality, reviews, and product bundles, as well as display a live social media feed to engage visitors and bring the brand’s community to life.

The website provides Curated Beauty with a strong digital foundation to showcase its product range and communicate the brand story. Since launch, the integrated eCommerce and marketing features have delivered clear improvements in customer retention, subscription adoption, and order value.

Key outcomes include:

Returning customer rate increased by over 174% from launch to current performance levels, demonstrating significant improvements in customer retention and loyalty.

Subscriptions now account for over 34% of all orders, highlighting strong adoption of the subscription model and its contribution to recurring revenue.

Average order value (AOV) increased by 9% within the first three months post-launch, compared to the previous period, following the introduction of upsell and cross-sell functionality, reflecting stronger basket sizes.

Overall, the platform has successfully driven repeat purchasing behaviour, increased subscription engagement, and boosted order values, helping to build long-term customer value and support sustainable growth.