Beavertown Brewery
Website Migration & Build
Engaging Brand Updates
★
873% order growth
▲︎
341% more sessions
✔︎
82% higher conversion
★
873% order growth
▲︎
341% more sessions
✔︎
82% higher conversion
Beavertown Brewery
The brief
In 2019, after evaluating several marketing agencies, Beavertown Brewery chose 8th Dial to design an eye-catching, on-brand website to boost conversion rates and sales.Through detailed discussions, analysis, and review, 8th Dial crafted a tailored strategy that aligned with Beavertown’s market position and business goals.
The 360-degree strategy focused on a new website build with ongoing support and enhancements, including new page designs, an improved checkout process with multiple shipping addresses and gift note options, a delivery notes section, and refined technical features for shipping rates and postcodes.
The approach
Beavertown Brewery was known for its excellent customer service, and 8th Dial aimed to enhance the user experience and boost website traffic. By migrating existing WordPress pages to Shopify, 8th Dial streamlined the site for easier maintenance and a consistent brand presence.
Working closely with Beavertown, 8th Dial focused on creative design elements like animated GIFs, unique illustrations, and a creative hub to reflect the brand’s personality. They also developed a blog space to foster transparent communication, supporting Beavertown’s vibrant community spirit.
The results
From February 2020 to February 2021, Beavertown Brewery's sales skyrocketed by 835%, with an 82% boost in conversion rates, driven by a user-friendly website layout, interactive design, and a streamlined 3-step checkout process. Total orders increased by 873%, online store sessions rose by 341%, and the returning customer rate improved by 24%, reflecting an excellent customer journey from purchase to delivery.
Building on this success, 8th Dial continued to collaborate closely with Beavertown, enhancing CRM, paid media, and website management, playing a key role in sustaining growth and solidifying Beavertown’s position in the competitive craft beer market.
"I’m thrilled to recommend 8th Dial for any brewery looking to up their digital game. From the very beginning, they impressed us with their in-depth understanding of our brand and what we wanted to achieve.
The website they built for us is not just stunning, it’s incredibly user-friendly. Sales have skyrocketed since launch, with both conversion rates and average order value seeing massive growth. But what truly sets 8th Dial apart is their adaptability. As our needs evolved, they were there every step of the way, making seamless adjustments and offering expert guidance. Their professionalism and timely communication made the entire process smooth and stress-free."
