Ally Capellino, a brand that creates modern, functional bags and accessories celebrating British style, design, and culture, sought to expand its online presence. Based in East London, Ally Capellino offers a versatile collection ranging from backpacks to crossbody and hobo bags. While their unique designs had already gained recognition, they aimed to enhance brand visibility, attract a broader global audience, and drive online sales. To achieve these goals, Ally Capellino partnered with us to execute a comprehensive digital marketing strategy, focusing on email marketing, paid advertising, and website optimisation.

To meet Ally Capellino’s objectives, we implemented a multi-faceted digital marketing campaign. First, we launched a targeted email marketing campaign to engage both existing customers and new prospects. Regular newsletters, product updates, and exclusive offers were designed to boost customer retention and attract fresh leads. Additionally, we initiated a highly focused Pay-Per-Click (PPC) advertising campaign on platforms such as Google Ads and social media, showcasing the brand’s modern, classic designs to a broader, diverse audience. Website maintenance and optimisation were also key, ensuring a visually appealing, user-friendly shopping experience that encouraged higher engagement and smoother transactions.

Our digital marketing efforts resulted in significant growth for Ally Capellino. The combination of engaging email content and strategic PPC campaigns led to increased brand visibility, boosting both domestic and international website traffic. This surge in online visitors translated into a 6.75% rise in conversion rates and an 11.86% increase in click-through rates. The brand also saw a notable 26% year-on-year growth in average order value (AOV). Regular website updates ensured a seamless user experience, further contributing to higher customer satisfaction and retention. Through our tailored digital marketing approach, Ally Capellino successfully extended its reach and solidified its presence in the competitive world of modern classic accessories.