WHY CHOOSE SHOPIFY?

FROM OUR IN HOUSE, INDUSTRY EXPERTS.

01.08.22

With so many ecommerce platforms available to business owners, it can be difficult to understand which one is best suited to your company, whether a budding start-up or established international brand. Hundreds and thousands of merchants are already using Shopify as their hosting platform, and in 2020 it was recognised as the most popular platform of choice. 

Shopify is flexible and easy to use, and many ecommerce teams appreciate its modern and intuitive interface. With four different business plans available, it can cater to a company of any size. Currently hosted in over 175 countries, Shopify already counts Gymshark, Tesla and Kylie Cosmetics as its clients.  

SELECTING A SHOPIFY PLAN.

Shopify currently offers four business plans: Basic Shopify Plan; The Shopify Plan; Advanced Shopify; Shopify Plus. Each plan takes you through the business cycle of startup to growth, through to maturity and renewal. 

Basic Shopify Plan enables the store owner to upload an unlimited number of products which can be sold, and as the brand grows, you can look to upgrade your business plan to receive the more advanced features.

Progressing to The Shopify Plan, store owners can benefit from a lower rate charged for card payments. Professional reporting is also included and provides an insight into the store’s online presence helping to analyse and assess where there is potential for more focus and growth. For example, utilising abandoned cart recovery emails and exploring third party shipping calculations. 

Pricing wise there is a big jump from The Shopify Plan of 79USD to Advanced Shopify at 299USD. The benefits however, will help take your store to the next level. This includes reporting, the lowest credit card payment rate available and the ability to have shipping handled by a third party.

Shopify Plus is designed for enterprises and starts at 2000USD. Store owners can enjoy a 24-hour support team and website developers will have the power to completely customize the website. There is also the option of two additional store fronts to cover different international territories.

marketing and seo

One of the most effective tools that comes with Shopify is its SEO functionality. Shopify allows its user to edit meta tags, add necessary tags and place collections, products and descriptions in an SEO friendly way. To get the most out of the SEO feature, a solid understanding of how it works is needed.

In using SEO effectively, the store owner has the power to optimize the site’s content, ultimately drawing more traffic to their website. Shopify is designed for high traffic, promising unlimited scalability in catering to the needs of growing brands. The platform has been designed to handle 1 million pageviews and if you opt for Shopify Plus, then 10,000 checkouts in one minute without affecting performance. 

Shopify’s cross-channel selling ability has also made it easy to help grow online store presence across different channels, such as Facebook, Pinterest and Twitter. It remains easy to use with the assistance of the Shopify app, while enabling the store to widen its outreach and connect with a new audience. As the store owner, you can focus on the customer experience without having to worry about back-end coding and logistics. 

in summary. 

Since its launch in 2014, there are now over 1 million brands selling online with Shopify globally. And, as an enterprise option, Shopify Plus is dominating the market. With its unparalleled security and positive store owner and customer-user experience, Shopify continues to take its technology further, often unveiling new features and successful marketing automations. As an ecommerce platform, it's designed to help brands continue on their profitable trajectory in an ever-evolving marketplace

Since its launch in 2014, there are now over 1 million brands selling online with Shopify globally. And, as an enterprise option, Shopify Plus is dominating the market. With its unparalleled security and positive store owner and customer-user experience, Shopify continues to take its technology further, often unveiling new features and successful marketing automations. 

 As an ecommerce platform, it's designed to help brands continue on their profitable trajectory in an ever-evolving marketplace

Written by

Samantha O'Brien

Copy writer at 8th Dial, PR & Marketing Consultant. 

Written by

Samantha O'Brien

Copy writer at 8th Dial, PR & Marketing Consultant. 

Written by

Samantha O'Brien

Copy writer at 8th Dial, PR & Marketing Consultant. 

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