Here’s why the “refer a friend” marketing tactic is so powerful

Are you a new business trying to figure out the best way to drive more traffic to your website? Have you ever heard of the “refer a friend” scheme? Well, if you haven’t, then carry on reading to find out how it can benefit your company.  

Referral marketing, also known as word-of-mouth marketing, is essentially when consumers make purchases based on the advice or influence of another person. This tactic can help a small business owner convince current clients and friends to spread the word about their establishment.

People talk; that’s no surprise. As humans, we all love to spread the word about our new favorite book or the worst pasta we’ve tasted in our lives. Word of mouth is quite powerful and can often be the difference between success and failure. The refer-a-friend scheme leverages this human tendency to spread the word and incentivises customers to bring in new business. By offering rewards or discounts, businesses can not only attract new customers but also strengthen relationships with existing ones.

69% of customers who had a positive experience with a company would recommend the brand to other people. So, if you give them a reason to bring their opinions online—refer a friend and receive 10% off your next order—it's a no-brainer that they will follow through and bring the friends that they talk to regularly. The more traffic you get to your website, the more sales you will get. That friend will refer to their friend, then their friend will refer to another friend, and so on. It's a train of word-of-mouth sales after sale. This strategy not only increases your sales but also helps to build a loyal customer base. By incentivising your customers to refer their friends, you are creating a community of satisfied customers who are more likely to return and recommend your business to others.

With 8th Dial Digital Marketing, you will be able you set up and launch your own refer a friend campaign to help spread the news about your business a lot more effectively by using your audience's word of mouth. Our team of experts will help you create a customised digital marketing strategy that aligns with your business goals and targets your ideal audience to maximize your reach and impact. Contact us today to learn more about how we can help your business grow. One of the best and most effective ways to spread the word about your brand is through business marketing. It can be difficult to decide which of the many ways to thank customers for their patronage or for simply purchasing your goods or services; this is where referral programs come in.

People talk; that’s no surprise. As humans, we all love to spread the word about our new favorite book or the worst pasta we’ve tasted in our lives. Word of mouth is quite powerful and can often be the difference between success and failure. The refer-a-friend scheme leverages this human tendency to spread the word and incentivizes customers to bring in new business. By offering rewards or discounts, businesses can not only attract new customers but also strengthen relationships with existing ones.

69% of customers who had a positive experience with a company would recommend the brand to other people. So, if you give them a reason to bring their opinions online—refer a friend and receive 10% off your next order—it's a no-brainer that they will follow through and bring the friends that they talk to regularly. The more traffic you get to your website, the more sales you will get. That friend will refer to their friend, then their friend will refer to another friend, and so on. It's a train of word-of-mouth sales after sale. This strategy not only increases your sales but also helps to build a loyal customer base. By incentivising your customers to refer their friends, you are creating a community of satisfied customers who are more likely to return and recommend your business to others.

With 8th Dial Digital Marketing, you will be able you set up and launch your own refer a friend campaign to help spread the news about your business a lot more effectively by using your audience's word of mouth. Our team of experts will help you create a customised digital marketing strategy that aligns with your business goals and targets your ideal audience to maximise your reach and impact. Contact us today to learn more about how we can help your business grow. One of the best and most effective ways to spread the word about your brand is through business marketing. It can be difficult to decide which of the many ways to thank customers for their patronage or for simply purchasing your goods or services; this is where referral programs come in. 

If you’d like to know more, get in touch via our email info@8thdial.com or Calendly.